The cooperation is in line with its sustainability concept PUMAVision and underpins PUMA's efforts to contribute to a low carbon society.
PUMA issued its fifth sustainability report in September 2009, giving an in-depth and transparent view of PUMAVision, the concept that unites PUMA’s corporate social responsibility activities and initiatives, guiding its work, partnerships and engagement worldwide.
Under the cooperation, PUMA will reduce its carbon footprint by converting to green energy such as solar power and other renewable sources, optimizing travel and logistics to reduce transport-related emissions.
Some of the key highlights of PUMAVision include:
- A portrait of the concept PUMAVision;
- A transparent description of PUMA’s response to the challenges it faces in its supply chain operations, capacity building projects and brand collaboration initiatives;
- The expansion of PUMA’s range of sustainable products through Fair Trade footballs and apparel from “Cotton Made in Africa”;
- A detailed account of PUMA’s numerous initiatives to protect the environment, including the progress on reaching targets of a 25% reduction of energy and water consumption as well as waste creation for offices by 2010 and decreasing its carbon footprint;
- An outline of PUMA’s worldwide activities in cooperation with the charity organization “Peace One Day” to raise awareness for global peace;
- An account of its sponsorship of the art exhibition 30 Americans to support the work of 31 African-American artists
- A recap of PUMA’ numerous projects on the African continent.
“As a supporter of the UN Global Compact, PUMA endorses the Seal the Deal! Campaign supporting the signing of a binding international agreement on Climate Change following the Kyoto Protocol,” the company says in its carbon neutral strategy.
Related LinkPress releaseClimate Neutral Network
